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Perfume Fountain for Humanity

A public project led by artist Anne McClain

Project Proposal

The creation of a perfume begins with a brief. For Anne’s project, that brief is to create a scent based on the experience of an act of humanity.

In September of 2009, Anne will travel to the city of San Miguel de Allende in Mexico with a group of twelve friends and perfumers and spend one week volunteering at the Casa de los Angeles, teaching art and visiting the local botanical garden at a day care center for children of single mothers. This act will serve as a tribute to a friend of Anne’s who volunteered at the Casa de los Angeles in 2003 and wrote of her experience, “I want to work with children..and do something to somehow improve their lives. I know that sometimes that means simply being 'present' to them..sharing a hug, holding them, smiling with them. We don't always have to do the big things to make a difference. If in my time of working with them I can benefit their families and the community in which they live I will be grateful.”

In Grasse, France, the capital of the perfume industry, Anne will create the Humanity scent by combining the techniques of modern perfumery and her studies in aromatherapy. Anne's intention is to use the inherent healing and transformative effects of natural plant materials to create a scent to uplift, encourage relaxation and making connections, stimulate compassion, and nurture a sense of letting go.

The Humanity scent will take the form of a fountain of perfumed water. A place of gathering often found in town squares (in Grasse, a fountain is located in the central square where the daily flower market takes place; in San Miguel de Allende the area where the fountain is located is called El Jardin), the fountain will serve as a place for communing, contemplation, and reflection. The creation of the fountain will be a collaborative effort between Anne, glass artist Alan Iwamura, and industrial designer Lance McGregor.

The fountain will be placed in a public space in New York, acting as a gathering place for people to experience the inspiration and meaning behind Humanity. The fountain is meant to transmit positive energy into the public. The question it will pose is: can good will be spread through scent?

About the Artist

Anne McClain is currently attending the Grasse Institute of Perfumery, taking courses in natural and synthetic raw materials, chemistry, and creation. She studied environmental studies, philosophy, and art at Brown University.

Anne fell into scent as an artistic medium through photography. Anne used photography in the same way she uses scents now - to flatten an experience or memory into something tangible. She also studied aromatherapy to understand the psychological effects the distillation of flowers, resins, barks, peels, leaves and other plant materials have on people.

Anne is passionate about revealing scent's power as artistic medium, and the unparalleled beauty of natural raw materials.

Artist's Past Work







Photography naturally lead Anne to scent artistry. Both mediums lend themselves to the pursuit of trying to capture moments and memories. Anne loves the dreamy, lingering quality that the memory of place can give over time. The excitement and displacement of travel leads one to an experience of being untethered. Anne likes to try and take those feelings, somewhere between illusion and reality, and to condense it, to flatten it, to create something so that she can remember what it feels like, always.




108, 2004
While spending four months living in Nepal, Anne studied with a rinpoche and was initiated into Tibetan Buddhism by a lama. This book recounts some of the insights into her spiritual practice, accompanied by photographs.




Transit/Home, 2005
For a period of a few years Anne travelled incessantly visiting Thailand, Indonesia, Baja California, Japan, and Hawaii, all the while thinking of someone she loved. They circled the globe on different paths, sometimes meeting and sometimes not. They took photographs influenced by each other and collected them into a book.




Kept, 2008
Stemming from her fascination with all things relating to memory, Anne was thinking about the phrase 'a kept woman'. She realized that not only would she most likely be keeping herself, she wanted it that way. At the time she was disappointed in love and conceived of a loverʼs gift to herself. she cut a hole through the center of a book about Paris, writing a story of lost love along the edges. In the void she placed a ring and the book became a jewelry box which she kept for herself.

Perfume - Right1

From The Artist

Perfume - Right2

Your Voice

Wednesday
Feb182009

Perfumery School

At a certain point I wanted to get more serious and take classes in perfumery.  After all, I lived in New York City, where everything is available, right?  I hunted for perfume classes for nearly two years.  I searched art schools and beauty schools.  I spent countless hours on the internet.  Nothing.  Eventually, I learned a couple of things: there are perfumery schools in France, and there are schools within the big international scent manufacturing corporations.  

The most well-know perfumery school is ISIPCA in Versailles, a three year program requiring a bachelor’s degree in chemistry, and of course, fluency in french.  Having neither, that didn’t seem like an option for me.

Most perfumes on the mass market are created alongside flavors and scents for what is called functional perfumery, or the countless detergents, deodorants, and generic floor washes, at companies such as Givaudan, Firmenich, IFF, Symrise, and Takasago.  There are smaller companies which manufacture scents, and of course there have always been the niche fragrance houses.  (Chandler Burr, the perfume critic for the New York Times, wrote an illuminating book on the development and creation of two mass-market perfumes, one by Hermes and the other, Sarah Jessica Parker’s Lovely, in a book called The Perfect Scent.)  Many of these larger manufacturing companies have schools internally to train their employees, but truthfully, I was not interested in working in a big corporation.  I wanted to learn the art of perfumery, not the art of perfumery within the guidelines of a huge corporation swayed endlessly by the market and profit margins.  

All this to say that eventually, after making up in my mind that I had to study perfumery, no matter what the obstacles, that I would quit my job and beg to be an apprentice if need be, I found a school.  I am now  one of twelve students attending the Grasse Institute of Perfumery in a village in Southern France for one year.  

Wednesday
Feb182009

Creating Scents and Meaning

“How did you get into perfume making?” many people have asked me.  I never really wore perfume much, and I still don’t.  I discovered the creation of scents as an artistic medium in which I could express myself differently, and in my case better than, the visual arts I had been practicing.  I think we can all agree that scent is one of the most powerful senses by which to recollect memories.  Smelling an ex-boyfriend’s cologne on the street can stop you dead in your tracks; walking into your grandmother’s house, which somehow smells the same year after year, you’re hit with a kind of deja vu.  It’s unmistakeable familiarity.  Somehow you feel, for an instant in your mind, as if no time has passed at all.  You are in the moment of your memory.  And for me, creating art is all about distilling memories and expressing their essence.

I fell into perfumery through aromatherapy.  Using only natural essential oils, I was first exposed to how the distillation of flowers, resins, barks, peels, leaves and other plant materials have psychological and physical impacts on a person’s health.  At the time, I only wished that the people at the sort of new-age hippie classes I was taking would care as much about making their blends smell interesting too. 

I think that using natural ingredients, with their inherent therapeutic qualities, alongside more modern ingredients and techniques could produce scents that smell attractive and transform the wearer and those in the presence of the wearer, influencing experiences by altering states of consciousness.  If it sounds a little lofty, think about why we wear scents already: to influence ourselves and those around us, to put ourselves in a certain mood, to surround ourselves with a scent we like and hope to entice others with too.  I want to use scent not just for superficial reasons, but to communicate and create meaning as well.

Wednesday
Feb182009

Greetings from Grasse

Friends of mine have asked me if I was going to blog about my experience learning perfumery in Grasse, France, the historical center for perfume-making, still thriving as a nucleus for the craft.  They are intrigued about what often is perceived of as a mysterious art form, shrouded in tradition.  Unlike almost any other medium, perfumery in America is rather closed to beginners.  Classes are hard to come by, recipes aren’t published online, and rarely do we even know the names of the creators of the thousands of perfumes on the market today.  Yet to my mind, perfumery is no different from painting, cooking, jewelry making, or learning to play a musical instrument.  Like these other arts, it takes talent, education, practice, and discipline.  During this time i hope to learn how to create perfume so that i can express myself through this unique and beautiful art form, produce the Humanity project to use scent in a different way than we’re used to, and make some intellectual inquiries into the perfume industry.  

Ultimately, I hope to show people through the Humanity project that we can still respect the traditional foundations of perfumery while bringing it into the sphere of socially and ecologically conscious works that practitioners of so many other mediums are becoming aware of and developing, all the while maintaining it’s artistic integrity.

 

Saturday
Jan312009

Inspiration for the Fountain

The fountain...I came to this idea slowly. The metaphor being, of course, a gathering place traditionally found in town centers. People come to talk, they dream and gossip and eat and wish and romance - a gathering for all of the things humanity does. What i am trying to get across is that this fountain is purposeful and poignant, scented with a particular fragrance to encourage positive connection.

I remembered that when i lived in Providence I used to like to go to this one particular botanica and get candles and look at all the other kooky things in there. They often had scented water (called hydrosols in perfume speak) and holy water. This is the inspiration for the fountain. I thought about candles, and the form a candle could take too - but felt that would connect more to the Bailey part of the story (she’s my friend who i quote) and serve as a memorial, where the fountain is more celebratory. And I love water as a connector. All the continents are connected by water, humans are made up mostly of water.

The fountain itself I would love to picture like the trivoli in rome, but in reality, it will be a lot more modest! I’m picturing a large birdbath almost of concrete or plaster. This will take some research and contacts to figure out. What would be awesome is if someone from an estate sale is selling an old fountain.

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