Trust Art - Anne McClain - Creation Class

Perfume Fountain for Humanity

A public project led by artist Anne McClain

Project Proposal

The creation of a perfume begins with a brief. For Anne’s project, that brief is to create a scent based on the experience of an act of humanity.

In September of 2009, Anne will travel to the city of San Miguel de Allende in Mexico with a group of twelve friends and perfumers and spend one week volunteering at the Casa de los Angeles, teaching art and visiting the local botanical garden at a day care center for children of single mothers. This act will serve as a tribute to a friend of Anne’s who volunteered at the Casa de los Angeles in 2003 and wrote of her experience, “I want to work with children..and do something to somehow improve their lives. I know that sometimes that means simply being 'present' to them..sharing a hug, holding them, smiling with them. We don't always have to do the big things to make a difference. If in my time of working with them I can benefit their families and the community in which they live I will be grateful.”

In Grasse, France, the capital of the perfume industry, Anne will create the Humanity scent by combining the techniques of modern perfumery and her studies in aromatherapy. Anne's intention is to use the inherent healing and transformative effects of natural plant materials to create a scent to uplift, encourage relaxation and making connections, stimulate compassion, and nurture a sense of letting go.

The Humanity scent will take the form of a fountain of perfumed water. A place of gathering often found in town squares (in Grasse, a fountain is located in the central square where the daily flower market takes place; in San Miguel de Allende the area where the fountain is located is called El Jardin), the fountain will serve as a place for communing, contemplation, and reflection. The creation of the fountain will be a collaborative effort between Anne, glass artist Alan Iwamura, and industrial designer Lance McGregor.

The fountain will be placed in a public space in New York, acting as a gathering place for people to experience the inspiration and meaning behind Humanity. The fountain is meant to transmit positive energy into the public. The question it will pose is: can good will be spread through scent?

About the Artist

Anne McClain is currently attending the Grasse Institute of Perfumery, taking courses in natural and synthetic raw materials, chemistry, and creation. She studied environmental studies, philosophy, and art at Brown University.

Anne fell into scent as an artistic medium through photography. Anne used photography in the same way she uses scents now - to flatten an experience or memory into something tangible. She also studied aromatherapy to understand the psychological effects the distillation of flowers, resins, barks, peels, leaves and other plant materials have on people.

Anne is passionate about revealing scent's power as artistic medium, and the unparalleled beauty of natural raw materials.

Artist's Past Work

Photography naturally lead Anne to scent artistry. Both mediums lend themselves to the pursuit of trying to capture moments and memories. Anne loves the dreamy, lingering quality that the memory of place can give over time. The excitement and displacement of travel leads one to an experience of being untethered. Anne likes to try and take those feelings, somewhere between illusion and reality, and to condense it, to flatten it, to create something so that she can remember what it feels like, always.

108, 2004
While spending four months living in Nepal, Anne studied with a rinpoche and was initiated into Tibetan Buddhism by a lama. This book recounts some of the insights into her spiritual practice, accompanied by photographs.

Transit/Home, 2005
For a period of a few years Anne travelled incessantly visiting Thailand, Indonesia, Baja California, Japan, and Hawaii, all the while thinking of someone she loved. They circled the globe on different paths, sometimes meeting and sometimes not. They took photographs influenced by each other and collected them into a book.

Kept, 2008
Stemming from her fascination with all things relating to memory, Anne was thinking about the phrase 'a kept woman'. She realized that not only would she most likely be keeping herself, she wanted it that way. At the time she was disappointed in love and conceived of a loverʼs gift to herself. she cut a hole through the center of a book about Paris, writing a story of lost love along the edges. In the void she placed a ring and the book became a jewelry box which she kept for herself.

Perfume - Left

Perfume - Right1

Perfume - Right2

Friday

Apr242009

Creation Class

Our courses in raw materials are just about over, and I now know over three hundred individual synthetic and natural ingredients for perfume. What’s crazy is, I walked past a lilac bush the other day, and the flowers were just about over, wilting. All I could think when I walked by was “Ick, sticks like indol.” Indol is a chemical that smells strongly of burnt hair and mothballs. I’m beginning to pick out individual smells from the world!

We started chemistry courses last month, and just last week we added genealogy and creation. In genealogy class, we’re learning and memorizing about one hundred perfumes on the market including old-time classics, trendsetters and perfumes that created new genres, and the top ten. It has been extremely eye opening for me. We’ve smelled just two so far, Chanel No. 19 and Amazone by Hermes. I pretty much thought I disliked all main stream perfumes but never have I sat and really smelled them, taking the time to analyze and appreciate them. We study the marketing materials too: the advertisements, the tag lines. Marketing scares me.

Creation class is a dream. It’s taught by Max Gavarry, former chief perfumer at IFF. For the moment, we are learning to reconstitute individual flowers using a mix of ten to twenty synthetic and natural ingredients. Something clicked for me on the first day of class when Max said it. I’ve heard it over and over but it didn’t get into my head until that moment, and when it did, it did so clear as day. The reason we reconstitute flowers with many ingredients, including and especially with synthetics, is because the naturally obtained oils don’t smell like the real thing in full bloom. When you think about the processes to obtain a natural oil - the picking, the drying, the boiling, the steaming - it makes sense. Rose oil can be wonderful but it also kind of smells pungent and sour (we even nicknamed it fish soup when we were cramming for the tests). We’re working in groups to create good solid bases and then manipulating them. For rose, Vicki, Tessa and I made two versions: an earthy rose and a creamy rose. The idea for the earthy rose is one that is just slightly before full bloom with pink petals still closed a bit, and hints of dirt and stem. The creamy rose we accentuated with sandalwood and coconut.

April 24, 2009 at 14:27 |

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

Post a New Comment

Enter your information below to add a new comment.

My response is on my own website »

Author:

Author Email (optional):

Author URL (optional):

Post:

↓ | ↑

Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>