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Perfume Fountain for Humanity

A public project led by artist Anne McClain

Project Proposal

The creation of a perfume begins with a brief. For Anne’s project, that brief is to create a scent based on the experience of an act of humanity.

In September of 2009, Anne will travel to the city of San Miguel de Allende in Mexico with a group of twelve friends and perfumers and spend one week volunteering at the Casa de los Angeles, teaching art and visiting the local botanical garden at a day care center for children of single mothers. This act will serve as a tribute to a friend of Anne’s who volunteered at the Casa de los Angeles in 2003 and wrote of her experience, “I want to work with children..and do something to somehow improve their lives. I know that sometimes that means simply being 'present' to them..sharing a hug, holding them, smiling with them. We don't always have to do the big things to make a difference. If in my time of working with them I can benefit their families and the community in which they live I will be grateful.”

In Grasse, France, the capital of the perfume industry, Anne will create the Humanity scent by combining the techniques of modern perfumery and her studies in aromatherapy. Anne's intention is to use the inherent healing and transformative effects of natural plant materials to create a scent to uplift, encourage relaxation and making connections, stimulate compassion, and nurture a sense of letting go.

The Humanity scent will take the form of a fountain of perfumed water. A place of gathering often found in town squares (in Grasse, a fountain is located in the central square where the daily flower market takes place; in San Miguel de Allende the area where the fountain is located is called El Jardin), the fountain will serve as a place for communing, contemplation, and reflection. The creation of the fountain will be a collaborative effort between Anne, glass artist Alan Iwamura, and industrial designer Lance McGregor.

The fountain will be placed in a public space in New York, acting as a gathering place for people to experience the inspiration and meaning behind Humanity. The fountain is meant to transmit positive energy into the public. The question it will pose is: can good will be spread through scent?

About the Artist

Anne McClain is currently attending the Grasse Institute of Perfumery, taking courses in natural and synthetic raw materials, chemistry, and creation. She studied environmental studies, philosophy, and art at Brown University.

Anne fell into scent as an artistic medium through photography. Anne used photography in the same way she uses scents now - to flatten an experience or memory into something tangible. She also studied aromatherapy to understand the psychological effects the distillation of flowers, resins, barks, peels, leaves and other plant materials have on people.

Anne is passionate about revealing scent's power as artistic medium, and the unparalleled beauty of natural raw materials.

Artist's Past Work







Photography naturally lead Anne to scent artistry. Both mediums lend themselves to the pursuit of trying to capture moments and memories. Anne loves the dreamy, lingering quality that the memory of place can give over time. The excitement and displacement of travel leads one to an experience of being untethered. Anne likes to try and take those feelings, somewhere between illusion and reality, and to condense it, to flatten it, to create something so that she can remember what it feels like, always.




108, 2004
While spending four months living in Nepal, Anne studied with a rinpoche and was initiated into Tibetan Buddhism by a lama. This book recounts some of the insights into her spiritual practice, accompanied by photographs.




Transit/Home, 2005
For a period of a few years Anne travelled incessantly visiting Thailand, Indonesia, Baja California, Japan, and Hawaii, all the while thinking of someone she loved. They circled the globe on different paths, sometimes meeting and sometimes not. They took photographs influenced by each other and collected them into a book.




Kept, 2008
Stemming from her fascination with all things relating to memory, Anne was thinking about the phrase 'a kept woman'. She realized that not only would she most likely be keeping herself, she wanted it that way. At the time she was disappointed in love and conceived of a loverʼs gift to herself. she cut a hole through the center of a book about Paris, writing a story of lost love along the edges. In the void she placed a ring and the book became a jewelry box which she kept for herself.

Perfume - Right1

From The Artist

Perfume - Right2

Your Voice

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Wednesday
Feb182009

Synthetic and Natural Raw Materials

During the first three months of school, we are learning the raw materials, or individual scent ingredients used to create a perfume.  Three times a week we are taught synthetic raw materials and two times a week the natural raw materials.  Every day we learn 5-15 new scents, with the expectation that by April, we will be able to recognize about 500 raw materials from memory.  

Most of the natural raw materials would seem pretty familiar.  The citrus family includes lemon, bergamot, sweet orange, and mandarin, amongst others.  There’s a rose family and a jasmine family, woody and minty.  But it’s funny how when you’re handed the essential oil of grapefruit on an unmarked paper blotter, your mind seems momentarily to go blank.  Is this...orange?!  No, wait...lime!!  

Despite the entirely foreign sounding names, in some ways the synthetics are easier to define because they have fewer scent aspects.  For example, the natural essential oil of vetiver, a plant native to india whose roots are distilled to create a complex woody, rich, almost smoky scent, contains 152 chemical constituents and attempts to reproduce it in a laboratory have been largely unsuccessful.  On the other hand, geraniol is a synthetic ingredient with a simpler citrusy rose smell that is a chemical constituent of palmarosa, a grass native to india, and is used, along with other ingredients, to recreate the scent of a rose.

Is synthetic geraniol created in a laboratory, or is it extracted from the plant?  If it is created in a laboratory, how?  If synthetic ingredients originate in nature, can they still be considered synthetic?  Are synthetic ingredients harmful to our health and/or the environment? 

A couple of years ago i took a series of cooking classes at the Natural Gourmet school in Manhattan.    I remember the founder, Anne-Marie Colbin, discussing vitamins.  Her opinion was that taking a vitamin out it’s context, outside of the food from which it came from, whose system was created by nature to provide nourishment, depletes the vitamin’s ability to provide that nutrition.  A recent study published in the New York Times seems to agree with this wisdom, citing that no health benefits were seen by regular multivitamin users.  In contrast, research does show that people who eat nutrient-rich diets of whole foods experience better health.  

If this is the case, I would conclude that using natural essentials oils and absolutes in a perfume intrinsically produces aromatherapeutic qualities, while synthetic raw materials have no psychological or physical effects.  But, is there harm in using synthetic ingredients?  I hope to find out, as I am learning about many fascinating synthetic raw materials that I look forward to experimenting with in formulation.

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