Recent Press on Trust Art
Here are the most recent musings on the internet:
From the TED blog:
Seth Aylmer and Jose Serrano-Reyes took the TEDDIY stage today to tell us about TrustArt.org, a new organization whose goal is to bring a microfinance model into the art world.
From Fast Company:
Trust Art remains a potentially ingenuous alternative to the difficult process of earning public grants.
Trust Me: The Only Investment Opportunity Left
The market's been downright unnerving lately, and it's time you found something new to do with your reserves…other than scotch. So we're making the boldest move we can come up with. That's right, we're investing in art.
From PSFK:
There doesn’t appear to be a guaranteed return on investment, but it does seem more fun to follow than your retirement fund.
Maybe it's time we all just trusted in art? One dollar? Why not?
From Economic Revitalization for Performing Artists:
I love it. Will it work? I have my usual skeptical questions: Who are these investors? How will they find Trust Art? Will they invest sight unseen in any of the sponsored projects because they love and trust Trust Art? We'll watch and wait (and hope!)
From Guest of a Guest:
This seems like it might be a fun way to open up the experience of being an “patron of the arts,” while harnessing the power and ease of social networking to promote these projects - it’s assumed the multiple investors will “spread the word” to all their friends.
From The Apartment:
Art, funded by art lovers, doesn't that sounds at least like part of the solution? first coming to prominence with famegame.com, these handsome kids are putting the algorithm to good use. help them help you!
From Brooklyn the Borough:
It’s a bit unclear how investors will recoup their money or even make a profit on these projects, but it’s nice to see that, even outside of this project, art is taking a front row seat in our previously Wall Street dominated culture.
One problem—if it is one—I probably chose the project I invested in based more on its commercial potential than solely on its artistic merit.
The project draws attention to the power of the basis for fame: social networking before we had invented it. It also reminds us of the autonomy of both Art and the Internet, by not asking for a bailout but instead crowd-sourcing necessary capital.
The Trust Art project is a sort of interactive art fund that gives people the opportunity to invest their money in one of ten social art projects by ten different artists.
From Excelsion (Mexico City Newspaper):
Even of the works dont net thousands of dollars, the project demonstrates that there is a way to bring together people who think differently.
It’s a fascinating way to rethink capitalism. The same generation that undermined the current media model through peer-2-peer networks is looking to revive it by subverting the failed financial model of it’s predecessors. It makes sense. This is the “Creative Class,” they value art and invention. Naturally they’d look to make this value monetary, i.e. sustainable.
[Trust Art] is betting that the capitalist stock market paradigm that forced the art market into its downward spiral may be the key to preserving it.
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