Community Seeking
After finishing two weeks in a creative collective thinktank at Ox-Bow residency in Michigan, I have gone south to Indiana where part of my family lives. I am presently in Muncie Indiana where my uncle and grandma live on a communal farm and my mom works full time at Wal-Mart. I spend the mornings walking around the farm, meeting the other residents and animals, and reacquainting with my family. In the afternoon I go to Wal-Mart to see my mom (she works during most of my waking hours), to buy food (there aren't too many alternatives), and to study Wal-Mart. The southern branch of the Muncie Wal-Mart seems to have drawn me in for personal and intellectual reasons, causing me to be in attendance every day I am here. What I have realized about this place is its power over the town, and its potential for gathering people inside. I drive around wondering where the community center is, the main church, or the library. They all exist, but not one of them is for the broader Muncie community. The students from Ball State, the farmers, the ex-farmers, the business owners, the unemployed, the construction worker- they all have something to do at Wal-Mart. Wal-Mart is organic. Or rather some of their products are. Wal-Mart understands trends and people's thresholds for them. They don't go too far. The new logo was only a small transition from the old one. The new slogan: SAVE MONEY, LIVE BETTER is a subtle change from ALWAYS LOW PRICES, ALWAYS and it shows an awareness of the customer's shifting concerns. Wal-Mart is not stagnant, it is sensitive to its customers and it changes to keep them happy. I guess they have to. Can people buy in without buying in? Can they be taught to DIY without buying the kit? Anyway, I am starting to think that the school of the future will learn from Wal-Mart, the powerful machine that it is. Maybe SotF can compliment, fill in the voids created by, or quietly confront Wal-Mart. The School of the Future might mean recognizing where community is possible and infusing it with a challenging new set of expectations and activities for the community that has already formed in every American town.
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