DREAMERS - A Shareholder Report
We have been raising funds for the DREAMERS project in an innovative way, inviting people to 'become shareholders' and giving participants a stake in the success of the resulting prints sold at the first annual Trust Art auction next summer. For this reason, we are making every effort to understand the art project from a financial/commercial perspective as well as its artistic merits.
In this post, we are offering a transparent look at the expenses of the Mexico City portrait, as well as making our best estimate of the value of the services donated to the DREAMERS project for its first big milestone. What we have realized is to what extent we are the beneficiaries of a wave of energy and resources from a wonderful group of people in both New York and Mexico City.
Airfare $300
Printing $35
Production vehicle $65
Equipment rental $50
White fabric $30
Hardware (pole, wire, paint) $30
Telecom (phone/text charges) $25
Total Expenses $535
The rough tally of the services and in-kind contributions donated to the project:
1st Photo Assistant (Harry Fellows) $450
2nd Photo Assistant (Seth Aylmer) $450
Producer (Jose Serrano-Reyes) $1200
PR (Jose Rivera, Patricia Cordero) $600
PAs (Alejandro de Gyves, Oscar Rivero) $400
Videography/editing (Axel Guerrero) $400
Event Photos (Jose Rivera, Maggie Turner, Anne McClain) $300
Tripod (Harry Fellows): $100
Film (Patrick Randak): $300
Chassis (Patrick Randak): $100
Location (Hilda Trujillo, Anahuacalli) $1500
Accommodations (Oscar Rivero) $300
Refreshments (Semilla Mezcal) $400
Donations $6700
The Mexico portrait came together for about 7% of its true financial cost ($7235). That should create confidence in the project's shareholders, for both its lean spending, and its ability to raise 'social capital'.
Being minddful of the economic prospects of the projects is only meaningful insofar as it complements our understanding of the most important ROI we seek for each of the projects: the authentic human connections that emerge from people participating in creative experiences togehter and the resulting uptick of inspiration in our society.
![Date Date](/universal/images/transparent.png)
![Comment Comment](/universal/images/transparent.png)
Reader Comments